Websérie “O que há no menu?”: contando uma história na web

Abstract

The following experimental project is about the script of the first season of the fictional webseries “What’s on the menu?”, its digital media planning and the recording of the pilot episode. The purpose of the project is is to create an audiovisual product that may have the digital media participation on its narrative, in order to create new possibilities of public interation with the content. Thus, the project has a theoretical stage, aimed at the bibliographic survey that considered subjects such as the convergence culture and parcipatory culture (JENKINS, 2009) and how this new culture may allow the emergence of new formats, like the webseries. With the Aeraphe’s (2013) support, the discussions about webseries are conducted, in order to understand this format. The theory about script is discussed, in this project, from authors like Field (2001), Comparato (1995) and also Aeraphe (2013). The project’s pratical step consists on the written from the scripts, the development of digital media aplied to the project, promotional posters as meins of communication from this audiovisual production and all the unfolding accomplished during the pre-production, production and post-production phases from the recording of the pilot episode.