As conexões entre a publicidade e o teatro: o estudo cartográfico das intersecções entre as técnicas criativas e a produção de uma oficina

Abstract

ORIENTER: Juliana Petermann This experimental project has as main objective understand the connections between the areas of the advertising and the theater, and through the cartography according to Deleuze and Guatarri (1995), to develop a workshop of theatrical exercises for students of Advertising. It is proposed, with this work, to find some the creative processes of both areas, build a map establishing connections between these processes and from these connections develop the exercises of a practical/theoretical workshop. In order to provide a theoretical basis for this work, was mostly used the studies by the following authors: concerning the methodology of the research we use Deleuze and Guatarri (1995); referring to the advertising processes we use Carrascoza (2008), Petermann (2015), Joannis (1990) among others; referring to the scenic processes we use Stanislawski (1984), Boal (1980) among others; referring to the construction of the experiment we used Boal (1981). Chapters one, two and three are composed of methodological construction and chapter four is composed of the routing and reporting of the experimental project, the workshop.