A conformação do perfil generalista do profissional da comunicação

Abstract

This paper discusses about the conformation of the general profile of the communication professional using, mainly, the concepts of field, style and consumption. We believe that the analysis and study of this theme becomes relevant not only for disclosing the types of professionals that the Social Communication Course at Universidade Federal de Santa Maria form, but also due to the current state of the economy and the Brazilian labor market. Thus, due to the complexity that our study object has, characteristic of communication area, we use the cartography as theoretical and methodological support. So we were able to approach our object and explore in a more relevant and complete way all its relations. Based on this methodology we use the steps that characterize the attention of the cartographer who, according Kastrup (2007), are the touch, tracking, landing and attentive recognition. Added to this, we used interviews as a support technique, in order to make the development of this research as complete as possible. As well as the steps of cartography mentioned above, the interviews, which were divided into two stages, are part of our landing and, the analysis of the answers, attentive recognition. After we made that attentive recognition, not only in the interviews, but also in the other "landings" we have determined for each step of this study, we concluded that as the base of communication formation is diverse and embranci, also the personal and professional profile formed at the Social Communication Course follows this logic.