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O mercado de moda digital: um estudo sobre o comportamento do consumidor e seu processo de decisão de compra
(Universidade Federal de Santa Maria, 2019-11-26)
The clothing retail sector faces, nowadays, a strong pressure from customers and the market which is faster, modern, and looking forward to the new, especially in relation to the growth of purchases in e-commerce. The ...
O comportamento de compra dos anunciantes da rádio Palmeira AM/FM
(Universidade Federal de Santa Maria, 2019-11-26)
The consumer behavior study offers to understand the factors that lead to consuming an organization and buying a product or service. As commercial radios, in turn, are radio species that provide other companies' broadcasting ...
Fatores que influenciam na decisão de compra dos consumidores: um estudo de caso no Atacadão do Real em Palmeira das Missões - RS
(Universidade Federal de Santa Maria, 2021-01-26)
The relationship between consumers and retailers has undergone major changes since the 1960s to the present day.
It went through a transition where, the retailer knew all its customers and their preferences, and today, ...
Comportamento do consumidor diante da pandemia da Covid-19: uma análise no âmbito do município de Palmeira das Missões
(Universidade Federal de Santa Maria, 2021-09-08)
In 2020, both Brazilian and global economic sector was affected by Covid-19, which
began in Wuhan,China. Because of this fact, it is possible to perceive a change in
consumer behavior, since the pandemic environment ...