Estratégias de comunicação como aliadas na promoção da saúde pública

Abstract

This article constitutes the working conclusion of the Specialization Course in Public Health Management Organization. This is a bibliographic study, which aims to present communication strategies that can contribute to the promotion of public health. The research starts from the assumption that each region has different cultural factors that influence the rates and types of detected diseases, and thus need to work preventive and curative health focusing on the reality of each locality. In this context, it is important to the professional work of the media work hand in hand health managers, assisting in the preparation and implementation of campaigns and health activities in the communities, making the correct and consistent use of the media. Community radio stations are among the media outlets to be used to bring the public the power of community. Another alternative is the production of informative advertising materials, constructed from data and reports presented by the region's population to be reached. This research also explain how is the communication addressed that produces and disseminates content to specific audiences, in this case, for those who go through any outbreak of disease or show alarming rates. Finally, an analysis of a health problem recently publicized in the national media will be held: the increase in cases of newborns with microcephaly in the northeastern region. Following are examples of communication strategies will be presented that can be applied against this problem.