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O fenômeno do Astroturfing segundo líderes de opinião das relações públicas brasileiras
(Universidade Federal de Santa Maria, 2021-08-17)
This paper addresses the perception of Public Relations professionals in Brazil regarding the Astroturfing phenomenon, for this reason, a qualitative approach was proposed through exploratory research. The relational ...
Jornalismo no cenário político: uma análise de publicações dos jornais Folha de São Paulo e O Globo sobre a Lei Rouanet durante as eleições presidenciais de 2018
(Universidade Federal de Santa Maria, 2021-08-17)
During the 2018 Brazilian presidential elections, the media reported on several topics in order to provide their readers/receivers with the necessary material so that they could, from the analysis of information, develop ...
Diplomacia Pública no blog Be Brasil
(Universidade Federal de Santa Maria, 2019-11-18)
Public diplomacy is a field of study that intersects several areas, including public relations. International public relations deals with a nation's relationship with global audiences and public diplomacy is the nation's ...
Comunicação, raça e classe: um olhar das relações públicas para as campanhas de moda da arezzo e c&a
(Universidade Federal de Santa Maria, 2023-12-05)
The present work aims to analyze how the advertising campaigns of the C&A and Arezzo brands construct narratives about race and class, reflecting on their brand positioning. To achieve this purpose, we conducted theoretical ...