A competividade da cadeia produtiva do mel em Palmeira das Missões, RS

Abstract

Studying the production chain in general is important, analyzing the strengths and weaknesses as well as your level of competitiveness as well. Having done this, investigate technological innovations, innovative management techniques, among many other techniques, in order to provide an increase in competitiveness. Therefore, the objective of this study was to analyze the particularities and challenges of the honey production chain in the municipality of Palmeira das Missões-RS. The study is exploratory, qualitative, and considers a case study. Having said that, some of the main actors of the chain under study were interviewed, being these representatives of entities acting in the middle, and some beekeepers of the city, this through a semi structured interview. An observation survey was also carried out, in addition to the preparation of a field diary. It was verified that the interviewees show different perceptions regarding the competitiveness dimensions of the production of honey in the productive chain of the municipality. Regarding the beekeepers interviewed, there is also a discrepancy related to the equipment used for the extraction of honey as well as their perceptions regarding the sale and the hygiene of the product. Finally, it is noticed that the productive chain of the honey in the municipality is little structured, but it has a great potential of growth, if properly explored.