Satisfação dos consumidores da Campo e Lavoura Agronegócios de Augusto Pestana/RS

Abstract

Studying customer satisfaction enables the company to recognize its strengths and weaknesses and it helps to improve its relationship with customers. This research had as general objective to analyze the customer satisfaction with regard to Campo e Lavoura Agronegócios in Augusto Pestana – RS. A quantitative approach with descriptive content was applied on this paper. The instrument for data collection was the questionnaire, consisting of 1 open-ended and 30 closed-ended questions, comprising a sample of 190 company consumers. Based on the results obtained by the research on the Campo e Lavoura Agronegócios, it was possible to determine the consumers’ profile in this company that is mainly composed by male farmers, over 30 years old with variable income from 1 to 6 minimum wages. The Campo e Lavoura’s employees provide good care; the company has a good location, thus, promoting the flow of people. It also has a clean and organized environment for its consumers’ welfare. Through this research, it was possible to present improvement suggestions for this company. However, further research is essential to analyze if the Campo e Lavoura will have satisfactory results after applying new marketing strategies.