Midiatização da periferia: consumo jornalístico e guinada na visibilidade noticiosa

Abstract

The dissertation conforms an investigative course surrounding the evolution of journalistic approach on the coverage news of periphery from the economic ascent of its residents. Considering the extensive interference of the logics of the media field in the constitution of contemporary sociability, it is sought to understand how Journalism, as a social mediation practiced professionally in conditions of mediatization, constructs mediatization narratives about the periphery. It is observed the assumption of a turning in the visibility theme of habitants of peripheric spaces conditioned to the increase in purchasing power of a previously excluded populace. The economic growth of middle layer of Brazilian population has given rise to what is conceived as a turning point of journalistic newsworthiness on the metropolitan periphery, promoter of what started to appear since the end of President Luís Inácio Lula da Silva‟s second government as the rise of the new middle class. In order to operationalize the analysis, it was elected a theoretical-methodological apparatus based on discursive semiotics, seeking to recognize the imbrication between social and discursive processes. Analyzing the verbal and visual elements engendered in discursive materiality of weekly magazine covers of national circulation (Veja, Carta Capital, Época and IstoÉ), it is tried to unveil the semiotic conditionings that feed the senses produced about peripheric groups. The selection of corpus composed by magazine covers held in the period between 1994 and 2014 resulted in its grouping in two major thematic axes that show 1) the negativity of exposure and 2) the recognition of new visibility of periphery. As a result, it is verified a shift in newsworthiness practiced by the magazines enunciators that, in front of the context of socio-economic changes in vogue, operate a displacement of senses around a reality once stigmatized and which, in the mediatization perspective, becomes palatable for the denouement of journalistic consumption.