Transpondo sentidos em Harry Potter: midiatização e narrativa transmídia no portal Pottermore

Abstract

The thesis proposes to explore the transmediation of the narrative arguments of Harry Potter's saga. The overall goal is to understand the transposition of meanings observed in the saga's transmedia, from the books to the electronic portal Pottermore. The relevance of the work is justified by the mediatic proportions that the Harry Potter's series achieved and its subsequent developments in other products of the cultural industry. The research problem seeks to answer if the Pottermore portal maintains and reiterates the meanings already presented in books or if it renews them. Through mediatization, we observe the success of the printed editions and the limitations of the social interaction found in its semiotic conversion to the portal. We recognize, in the transmediation of the narrative, elements such as worldbuilding, spreadability, seriality, immersion of the user/player and possibility of continuity proposed by transmedia theory. The research corpus comprises moments transposed from books to the portal and the presentation of some new information about the female characters. Based on discursive semiotics and analysis of meaning transposition, we understand how the narrative arguments are transposed through thematization, spatialization, temporalization, figurativization, tonalization and actorialization of female characters. The transposition enabled us to verify the reiteration of values presented in the saga and the patriarchal social basis propagated by the Harry Potter series.