Narrativas oblíquas: adaptação do clássico “Dom Casmurro” para uma narrativa hipermidiática

Abstract

In this work we seek to develop a hypermedia narrative, through various platforms, social networks and multiple content using Santaella's (2003, 2004, 2007) concept of hypermedia as a basis. Aiming to use different resources to tell a story, as well as the promotion of national literature through the adaptation of the classic Dom Casmurro de Machado de Assis and encourage young readers to look at this type of book with a new perspective. Thus, we use the story of the original work as the basis for a new narrative set in the present day by inserting a new character. In the Genially platform, which had the function of converging all narrative paths in one place, we gathered content referring to the original book, the author, national literature, extra content, as well as links to all the other products of this project that includes Instagram, character and institutional profiles, Twitter and Spotify playlist. We then report our process of development, planning and execution of the project as a whole, in order to highlight the construction of the phases and difficulties encountered along the way. To conclude with questions about the ways we currently consume narratives, how we see classic books and alternative ways of presenting them to an audience of young readers who often read them out of obligation.