Masculinidades nas mídias digitais: uma análise de páginas do Instagram que contestam masculinidades convencionais

Abstract

Masculinities are configurations of practices about being a man, constructed socially and historically, and that is expressed in multiple ways and are constituted relationally. From a feminist perspective that dialogues with gender studies and studies on masculinities, I aim to understand the production of meanings about masculinities in contemporary times, through pages focused on this topic in digital media, more specifically Instagram. An analysis of the @omachodarelacao and @ masculinidade.saudavel pages will be presented. The pages are managed by men who propose to debate masculinities to contest traditional masculinity models. We sought to identify in which aspects these pages contest and distance themselves from conventional narratives about masculinities and propose to overcome them with a view to gender equality and/or in which aspects incorporate and reproduce them, thinking of digital media as a potentializing instrument of these discussions. As a result, it was identified that the main topics addressed refer to emotions, marital relationships, and the proposal of alternative masculinity, called healthy masculinity. From the perspective of the pages, developing this masculinity requires the consumption of therapeutic and spiritual practices, to control and manage emotions and relationships. The presence of characteristics related to a perspective that articulates the therapeutic culture of affections, neoliberal rationality, and self-entrepreneurship was found.