"Me dá um dinheiro aí": produção documental sobre publicidade, criatividade e sustentabilidade carnavalesca interiorana

Abstract

This project deals with the creation of an expository documentary that seeks to present the relationships and intersections between three main objects: Carnival, Advertising, and Creative Industry. The film aims to find and propose solutions for the development and profitability of the festivities in non-central cities - mainly related from the perspective of the city of Rio Pardo (Rio Grande do Sul) - which have fewer resources and public and private interests for its execution. Therefore, the valuation of the Creative Industry, creativity, and the knowledge of hybrid advertising are demonstrated as solutions for carnival sustainability. The materialization of this perm paper consists, firstly, in bibliographic research and in the construction of the theoretical framework, based on works with content related to the main themes, such as "Mapeamento da Indústria Criativa no Brasil" (FIRJAN, 2017), “Publicidade Híbrida” (COVALESKI, 2010) and “Cadeia Produtiva da Economia do Carnaval” (PRESTES FILHO, 2012). Based on concepts of the audiovisual theme elaborated by Comparato (2009), Puccini (2009), Rodrigues (2007), the practical part of the project contemplates the experimentation of the methodological procedures involving the creation of a movie and its stages, from the idea to the distribution. The paper also aims to disseminate these themes in the academic and social environment and to contribute to the audiovisual field, with production alternatives to the challenges arising from the social distance caused by the coronavirus pandemic (SARS-CoV-2), the most important in recent world history.