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Mobilização social no Facebook: conectando solidariedade e justiça no caso da Boate Kiss
(Universidade Federal de Santa Maria, 2014-05-19)
The research takes into account the penetration of information and communication technologies in all spheres of human activity and the configuration of logic networks as central to contemporary social organization. In this ...
A estratégia publicitária influenciada pelas lógicas de consumo
(Universidade Federal de Santa Maria, 2010-03-05)
The Advertising role on the consumption society promotion has been seen as central and decisive. On the other hand is necessary to question the human consumption behavior that reflect their social, cultural and place ...
O que vem aí: estratégias de divulgação da programação
(Universidade Federal de Santa Maria, 2015-12-15)
In recent years, within the media context, television has faced several interferences, whether by the advance of digital technologies, or by the falling audience ratings, forcing broadcasters to adopt new communication ...
Manifestações caricaturais em jornais: estratégias do discurso visual na imprensa rio-grandina do século XIX
(Universidade Federal de Santa Maria, 2012-01-10)
This research seeks to analyze the graphical composition of manifestations of caricature in
Rio Grande newspapers, from the issue on the strategies used in visual discourse to attract the
reader's attention, guide the ...
Masculinidade em anúncio(s): recepção publicitária e identidade de gênero
(Universidade Federal de Santa Maria, 2012-12-14)
This research proposes a reception study over masculinity representations in Brazilian advertisements transmitted over free-to-air television and its role in distinct class men's gender identity formation. We did align to ...
O líder em Exame: o enquadramento da liderança na mídia de negócios
(Universidade Federal de Santa Maria, 2014-02-28)
A vast and growing literature on studies of framing has emerged in the last decades and the
concept has gained prominence in the field of communication. Recent analyses, however,
have pointed out two principal criticisms ...
Vídeo e imaginário apropriados pelo discurso de telejornais
(Universidade Federal de Santa Maria, 2013-01-15)
La recherche Vidéo et imaginaire aproprié pour le discours de la televisión, la proposition est de comprendre la relation entre le médium vidéo avec des formations imaginaires et comment le discours médiatique s'approprie ...
Cartografia da publi-cidade: uma narrativa rizomática da cidade como mídia
(Universidade Federal de Santa Maria, 2019-04-26)
This dissertation starts from the question of how the territorializations and reterritorializations
of the advertising from the actions observed in the public space, aiming to analyze the formal
advertising deterritorializations ...
Em busca da complexa simplicidade: o consumo no discurso jornalístico da revista Vida Simples
(Universidade Federal de Santa Maria, 2011-03-14)
In this study, we analyse Vida Simples magazine - published monthly by Abril company -, a publication that intends to show an alternative and simpler lifestyle. However, this proposal also involves the issue of consumption ...
Relações e tensões em campo: tipificações e cultura vivida na série especial do Jornal Nacional com os jogadores da seleção brasileira
(Universidade Federal de Santa Maria, 2016-08-24)
This research discusses the tensions and relations between the typifications of soccer players, built by the special series with the Brazilian national team players on Jornal Nacional, and the elements present in the lived ...