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Comunicação e educação: para uma abordagem política da identidade e da diferença na escola
(Universidade Federal de Santa Maria, 2013-02-28)
This study is anchored on the theoretical perspectives of the field of communication and education, following a vision of complementarity and based on the authors who have studied the concepts of educational communication ...
Comunicação pública e complexidade: uma perspectiva das Relações Públicas como sujeito comunicacional e estratégico no cenário da midiatização
(Universidade Federal de Santa Maria, 2008-01-29)
This is a theoretical and empirical research that is related to the following themes: Public Communication (PC), Public Relations (PR) and Mediation based on Edgar Morin s Complexity Paradigm. In the mediated conjuncture, ...
A construção da identidade em campanhas/peças fotográficas de moda de marcas nacionais
(Universidade Federal de Santa Maria, 2013-03-04)
This dissertation proposes to examine, since the perspective of a discursive semiotics, advertising communication targeted to fashion, examining in particular photographic fashion advertising texts in their broader context, ...
Feminino velado: a recepção da telenovela por mães e filhas das classes populares
(Universidade Federal de Santa Maria, 2011-03-17)
This is a study of telenovela reception Passione conducted with mothers and daughters of working classes empirically that articulates the categories of gender, social class and generation. The goal is to understand how the ...
Fontes jornalísticas em Veja: enquadramento como estratégia de noticiabilidade em pautas de clima e meio ambiente
(Universidade Federal de Santa Maria, 2012-03-01)
This dissertation researches the use of journalistic sources and the form as the questions related to climate and environment are framed and agenda settled in the magazine Veja in the context of the Brazilian environmental ...
Consumo midiático em comunidade online: um estudo sobre o mundo T-Girl
(Universidade Federal de Santa Maria, 2016-03-04)
This dissertation is chacaracterized as a study of media consumption wich articulates the senses formulated in Mundo T-Girl, an online Facebook community mainly composed of transsexuals women and travestis, their context ...
Mídia e identidade discursiva: a dialética idem x ipse na produção televisiva local
(Universidade Federal de Santa Maria, 2008-01-15)
This study analyzes the discursive action of media as an identity builder. Globalization and mediatization processes compose the context in which the relations of a free to air TV channel fits in and which content is defined ...
É rap, é roupa! moda hip-hop: iguais e diferentes
(Universidade Federal de Santa Maria, 2013-12-19)
In this research, we looking for the realization of a theoretical and practical investigation that contemplates the interactions between fashion and hip-hop music. As a general objective, the investigation of the strained ...
Mídia, identidade e representação: uma análise da publicidade televisiva da cerveja polar export.
(Universidade Federal de Santa Maria, 2011-04-14)
The television advertising appropriates the characteristics of the media, to promoting, through their speeches, an identification with the public. The intensive use of technical resources of the audiovisual language propose ...
Discurso publicitário da sustentabilidade: um estudo das estratégias persuasivas em anúncios de revista
(Universidade Federal de Santa Maria, 2013-01-11)
This study search for analysing how persuasive strategies used in publicity propose cultural values in societies in order to assure the notion of sustentability. To do so reflects advertisement is treated as a persuasive, ...