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Ponto de luz: a configuração de identidades através de um produto midiático
(Universidade Federal de Santa Maria, 2010-03-05)
His dissertation proposes to examine the general characteristics of religiosity in contemporary Brazil. Contextualizing the role of media such as churches, in particular neopentecostais seeks to understand its prosperous ...
Publicidade autorreferencial do diário gaúcho: encenações do produto midiático e do leitor
(Universidade Federal de Santa Maria, 2010-03-04)
In this work the focus given to the printed newspaper goes beyond the function institutionalized in the social construction of reports and is focused on the notion product media to be "sold" the advertising market. The ...
A estratégia publicitária influenciada pelas lógicas de consumo
(Universidade Federal de Santa Maria, 2010-03-05)
The Advertising role on the consumption society promotion has been seen as central and decisive. On the other hand is necessary to question the human consumption behavior that reflect their social, cultural and place ...
Mídia e identidade: os catadores de materiais recicláveis nos jornais de Santa Maria
(Universidade Federal de Santa Maria, 2010-03-30)
This dissertation treats of the study of the media printed of the municipal district of Santa Maria, interior of Rio Grande do Sul, and the construction of the identity of the pickers of materials you recycled the local ...
Da Remington à redação integrada: a incorporação de tecnologias na prática jornalística e a transformação da visualização da notícia no jornal Zero Hora
(Universidade Federal de Santa Maria, 2010-03-05)
Considering that technologies used in productives routines contribute to final outcome of journalistic product, this study proposes to identify changes that happened in news visual of newspaper along twenty years, taking ...
A concorrência por lugares entre as mídias jornalísticas impressas: estudo das estratégias de produção de sentidos no discurso autorreferencial
(Universidade Federal de Santa Maria, 2010-03-01)
This work is part of the current scenario of media coverage in the range of access to new information
technologies and communication as well as the many media devices, affects different social systems and even the media ...
Produção de sentidos na linguagem icônica: mídia e estratégias de enunciação
(Universidade Federal de Santa Maria, 2010-03-04)
Photography is a language. Insofar as language, it produces meanings and senses, as discourse about a social phenomenon. The communicational process, in which we are inserted, incorporates the images in your own existence. ...
Práticas midiatizadas da canção nova na internet: afetação de lógicas comunicacionais católicas e midiáticas
(Universidade Federal de Santa Maria, 2010-03-01)
In the present dissertation, we discuss about mediatisation of Catholic Church. The main objective is to analyze how the affectation of catholic communicational and mediatic logics occurs in the mediatized practices at ...
Legitimação institucional do jornalismo informativo nas mídias sociais digitais: estratégias emergentes no conteúdo de Zero Hora no Twitter
(Universidade Federal de Santa Maria, 2010-03-17)
This thesis has as context the institutional legitimation crisis that occurs in our society and affects the mediating role of journalism informative, maximized by the interactive practices of digital social media, with ...
Telenovela e a identidade feminina de jovens de classe popular
(Universidade Federal de Santa Maria, 2010-03-02)
The aim of this paper was to comprehend how the conflicts and complementarities between the audience of telenovela and other elements of daily life - family, school and social class - form the feminine identity of young ...