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Estratégias e lógicas envolvidas na construção da visibilidade institucional em diferentes espaços de interação na internet
(Universidade Federal de Santa Maria, 2008-03-03)
The research has as main purpose to comprehend the logic involved in the institutional visibility construction process in the internet, from two distinct interaction spaces: an institutional portal and an Orkut community. ...
A recepção de rádio e televisão por jovens do movimento dos atingidos por barragens: as representações da classe popular
(Universidade Federal de Santa Maria, 2008-03-05)
This work aims to present theoretic-conceptual elements and empirical evidences in order to
better comprehend the radio and television reception processes by young farmers through the
following mediation categories: daily ...
"Quilombo contemporâneo": o fluxo televisivo mediado pela identidade étnica e movimento social
(Universidade Federal de Santa Maria, 2008-03-04)
This work is composed by a case study and has as main principles cultural studies and the Latin-American line of reception. The research involves participants of the Black Social Movement of Santa Maria city, located in ...
Representações no jornalismo popular: a cidadania no discurso do Extra (RJ)
(Universidade Federal de Santa Maria, 2008-03-03)
The end of 1990 s is marked by successive appearing of new models of popular newspapers in Brazil. Directed to C social class, which widespread their potential of consume in accordance with economical changes occurred in ...
Comunicação pública e complexidade: uma perspectiva das Relações Públicas como sujeito comunicacional e estratégico no cenário da midiatização
(Universidade Federal de Santa Maria, 2008-01-29)
This is a theoretical and empirical research that is related to the following themes: Public Communication (PC), Public Relations (PR) and Mediation based on Edgar Morin s Complexity Paradigm. In the mediated conjuncture, ...
Mídia e identidade discursiva: a dialética idem x ipse na produção televisiva local
(Universidade Federal de Santa Maria, 2008-01-15)
This study analyzes the discursive action of media as an identity builder. Globalization and mediatization processes compose the context in which the relations of a free to air TV channel fits in and which content is defined ...
Discurso informativo audiovisual: sentidos engendrados na enunciação telejornalística
(Universidade Federal de Santa Maria, 2008-02-18)
Brazil, everyday in our houses, represented by a language that conjugates the power of speech of authority instituted to the nearly undisputed power of images.
But how are these printed truths produced and sustained in ...
A produção de efeitos de realidade em narrativas de filmes publicitários: análise de estratégias em segmentos de bebidas, no Brasil
(Universidade Federal de Santa Maria, 2008-02-18)
In times of mediatic way of life, mankind s experience is more and more mediate by technological devices of communication. In this view, audiovisual publicity is social contest s product, an enunciative device in which ...
O consumo de música regional como mediador da identidade
(Universidade Federal de Santa Maria, 2008-03-02)
This essay tries to understand how the Rio Grande do Sul identity is built concerning two kinds of regional music: rural music and tchê music .In the means of communication these styles are presented as rivals. They ...
Estratégias comunicacionais de interfaces gráficas de webjornais: estudo do caso Zero Hora.com
(Universidade Federal de Santa Maria, 2008-03-05)
With the purpose of noticing the occurrence of communication strategies in graphical interfaces (GI) of webjornals of fourth generation, this dissertation initiates the research considering GI as a mediator space which ...