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Do problema das identidades na pós-modernidade
(Universidade Federal de Santa Maria, 2011-03-02)
We realize that the passage of Modernity to Postmodernity worked somewhat problematic for the identities. Specifically about what of the identity is problematic for this new condition is that we dedicate here. To this end, ...
Mídia, identidade e representação: uma análise da publicidade televisiva da cerveja polar export.
(Universidade Federal de Santa Maria, 2011-04-14)
The television advertising appropriates the characteristics of the media, to promoting, through their speeches, an identification with the public. The intensive use of technical resources of the audiovisual language propose ...