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Não é TV Estratégias Comunicacionais da HBO no Contexto das Redes Digitais
(Universidade Federal de Santa Maria, 2012-04-02)
Understanding the communication strategies adopted by U.S. television network HBO
in the context of digital networks is the goal of this study. The case study contemplates the
online and at a distance observation of an ...
Instituições financeiras na ambiência digital: estratégias de publicização direcionadas ao público jovem
(Universidade Federal de Santa Maria, 2014-12-16)
The media coverage has changed social relations and relations with the media. Thereafter, some communication processes also needed to reconstitute, including corporate communication. Thus, this dissertation presupposes ...
Política e participação: análise das estratégias comunicacionais utilizadas pela candidata Manuela D Ávila na campanha à prefeitura de Porto Alegre em 2012
(Universidade Federal de Santa Maria, 2014-02-27)
This dissertation starts from the notion that we live in a mediatized and networked society, factor that modifies social relations and the logics of various fields, including communication and politics. In this sense, the ...
Legitimação institucional do jornalismo informativo nas mídias sociais digitais: estratégias emergentes no conteúdo de Zero Hora no Twitter
(Universidade Federal de Santa Maria, 2010-03-17)
This thesis has as context the institutional legitimation crisis that occurs in our society and affects the mediating role of journalism informative, maximized by the interactive practices of digital social media, with ...
Estratégias comunicacionais para a mobilização da responsabilidade social empresarial: a atuação do Instituto Ethos no pacto empresarial pela integridade e contra a corrupção
(Universidade Federal de Santa Maria, 2017-03-24)
The present research aims to analyze the communication strategies of the ETHOS Institute for the mobilization of corporate social responsibility. For this, we investigated the initiative titled Corporate Pact for Integrity ...
Estratégias comunicacionais de interfaces gráficas de webjornais: estudo do caso Zero Hora.com
(Universidade Federal de Santa Maria, 2008-03-05)
With the purpose of noticing the occurrence of communication strategies in graphical interfaces (GI) of webjornals of fourth generation, this dissertation initiates the research considering GI as a mediator space which ...
Cocriação de valor como estratégia de comunicação na sociedade em rede: estudo do programa Cocriando Natura
(Universidade Federal de Santa Maria, 2016-05-09)
This dissertation investigates an online co-creation network as a communication
strategy and it is delimited to analyze the co-creation of value between organizations and their
public as a communication strategy in the ...