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Não é TV Estratégias Comunicacionais da HBO no Contexto das Redes Digitais
(Universidade Federal de Santa Maria, 2012-04-02)
Understanding the communication strategies adopted by U.S. television network HBO
in the context of digital networks is the goal of this study. The case study contemplates the
online and at a distance observation of an ...
Legitimação institucional do jornalismo informativo nas mídias sociais digitais: estratégias emergentes no conteúdo de Zero Hora no Twitter
(Universidade Federal de Santa Maria, 2010-03-17)
This thesis has as context the institutional legitimation crisis that occurs in our society and affects the mediating role of journalism informative, maximized by the interactive practices of digital social media, with ...