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Estratégias comunicacionais e práticas de WebRP: o processo de legitimação na sociedade midiatizada
(Universidade Federal de Santa Maria, 2009-03-02)
This study aims to classify the different phases of practices of Public Relations in web (WebRP) throughout last fourteen years (1995-2009) that characterize the advent of the commercial Internet in Brazil. Here the ...
Práticas midiatizadas da canção nova na internet: afetação de lógicas comunicacionais católicas e midiáticas
(Universidade Federal de Santa Maria, 2010-03-01)
In the present dissertation, we discuss about mediatisation of Catholic Church. The main objective is to analyze how the affectation of catholic communicational and mediatic logics occurs in the mediatized practices at ...
Rádios comunitárias e mobilização social: um estudo sobre as estratégias comunicacionais da RádioCom FM, de Pelotas - RS
(Universidade Federal de Santa Maria, 2013-12-16)
This research, of qualitative character, studies RadioComFM , of the city Pelotas ( RS ) in order to investigate how communicational strategies for social mobilization of community radio contribute to the democratization ...
O comunitário presente na TV Santa Maria: análise a partir das estratégias comunicacionais de produção televisiva
(Universidade Federal de Santa Maria, 2013-12-16)
This paper proposes to perform an analysis of communication strategies of a community TV, seeking to the community identification that is present on TV Santa Maria, as it is a community channel, but limited to the transmission ...