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Mídia, identidade e representação: uma análise da publicidade televisiva da cerveja polar export.
(Universidade Federal de Santa Maria, 2011-04-14)
The television advertising appropriates the characteristics of the media, to promoting, through their speeches, an identification with the public. The intensive use of technical resources of the audiovisual language propose ...
Análise cultural do telejornalismo local: representação e identidade na RBS TV Santa Rosa
(Universidade Federal de Santa Maria, 2015-03-05)
The dissertation proposal is to conduct a cultural analysis of the Journal Lunch RBS TV Santa Rosa, station located in the northwest of Rio Grande do Sul state and whose operation began in 1992. The theoretical and ...
TV OVO: a representação de identidades juvenis no audiovisual
(Universidade Federal de Santa Maria, 2012-03-13)
The present work has as its theme the representation of youth identities in videos
produced by low income youth. Thus, we study the construction of identities through the
consumption of material and symbolic goods during ...