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Identidade feminina gaúcha: representações de gênero nos programas regionais Bah!
(Universidade Federal de Santa Maria, 2016-03-16)
This research discusses which senses about the identity of the gaucha women are mobilized by RBS TV, from the special programs "Bah! A very gaucho program", Bah! I Am from the South" and "Bah! A very special fandango", ...
Além dos noventa minutos: as representações femininas na campanha “A copa das mulheres” da Rede Globo
(Universidade Federal de Santa Maria, 2021-03-25)
The central theme of the research focuses on the construction of female identities in advertising, with a focus on football-related campaigns. The object of the analysis is Rede Globo's adverti-sing campaign, which ran ...