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A influência da confiança na intenção de uso dos serviços de economia compartilhada: uma análise a partir da experiência brasileira
(Universidade Federal de Santa Maria, 2023-07-20)
This study deals with Sharing Economy with a focus on trust, intention to use and experience of use. Therefore, the research objective was to analyze the influence of trust on the intention to use Sharing Economy services, ...
Análise da ocorrência de condomínios horizontais: o caso de Santa Maria, RS
(Universidade Federal de Santa Maria, 2023-05-16)
The growing Brazilian urbanization is stamped by social and environmental impacts,
but it is also necessary to observe spatial inequality. Characterized by housing
phenomena and real estate speculation, the occurrence ...
Traços de uma Gestante na construção de um livro ilustrado: Estudo sobre o processo criativo
(Universidade Federal de Santa Maria, 2022-10-21)
The present Experimental Project intends how the creative process of people happens, based on the construction of an illustrated book, telling the story of a pregnant woman from the “Esperançando” project at the Federal ...
O Guia de PE: design editorial de material para divulgação do curso de Comunicação Social - Produção Editorial
(Universidade Federal de Santa Maria, 2022-10-05)
Na cozinha nada se perde, tudo se transforma: a criação de um livro de receitas
(2022-10-05)
This experimental project proposes to bring memories, affection and affection, building new stories through family cooking. In this way, the general objective of this project is to create a cookbook capable of creating a ...
Práticas de criação editorial: teoria e experiência criativa na experimentação em produção editorial
(Universidade Federal de Santa Maria, 2023-02-08)
With the aim of reflecting on the proximity of the Editorial Production field to existing theories on creativity, this work investigates the creative experience of students of the Comunicação Social - Produção Editorial ...
Quando o azul encontra o amarelo: um estudo sobre as cores da série “Heartstopper”
(2023-02-10)
The present monograph has as its theme a study on how the colors blue and yellow, exposed in the visuality of the series Heartstopper (2022), bring meaning to this audiovisual narrative. The general objective of the work ...
Branding, marketing de conteúdo e pandemia: criar conteúdo é vivência
(2023-02-14)
The present work is a multiple case study that seeks to answer the following question: what strategies were used by brands to produce relevant content amid the saturation of information within a pandemic context? Based on ...
Estratégias de marketing para livros digitais no youtube: uma análise de conteúdo sobre a booktuber Ju Cirqueira
(2023-02-10)
This research proposes to analyze the digital marketing strategies used by booktuber Ju Cirqueira in his Youtube videos to influence the consumption of digital books during the pandemic period from January to June 2020. ...