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Itens para a visualização no momento 101-110 of 344
As mulheres negras e a transição capilar: empoderamento, consumo e padrão estético
(Universidade Federal de Santa Maria, 2016-12-15)
The following work aims to verify if and how the capillary transition is understood and experienced as a mechanism of empowerment by black women based on the experiences shared by the members of the online community on ...
Quem fala o que no acontecimento “Desastre em Mariana”: uma análise das matérias do portal G1 sobre o desastre socioambiental
(Universidade Federal de Santa Maria, 2016-12-14)
In this research, we aimed to identify which value effects are attributed to the sources of information used by G1 in the journalistic coverage of the Marian Event. For this, we use the theoretical-methodological contribution ...
Plano de branding: Júlia Gomes Makeup Partner
(Universidade Federal de Santa Maria, 2016-12-28)
The present project aims to develop a structural and conceptual project with the purpose of building the brand “Júlia Gomes Makeup Partner”, a self-employed professional established in Cachoeira do Sul. It highlights ...
A circulação dos sentidos em eventos criativos: um estudo sobre o potencial econômico e cultural
(Universidade Federal de Santa Maria, 2016-12-15)
This Course Completion Work seeks to understand how regional events, clad in the perspective of creative economics and strategic management, have the capacity to develop and enhance the economic and cultural environment ...
Mulheres na publicidade: representações femininas em propagandas veiculadas na RBS TV de Santa Maria
(Universidade Federal de Santa Maria, 2016-12-15)
This study analyzes commercials transmitted on RBS TV Santa Maria, in order to understand how female representation is combined with identities present in advertising narratives. The analysis’s object corresponds to ...
Gestão de eventos: eficiência, eficácia e efetividade no planejamento e na prestação de contas
(2016-12-15)
Increasingly, the event management takes the role of protagonist with the society. Aware of the advances of the event market in the last years, we notice the increasing importance of this sector within governments and ...
Enquadramentos midiáticos da nomeação para ministro de Luiz Inácio Lula da Silva nas revistas Veja e Carta Capital
(Universidade Federal de Santa Maria, 2016-12-16)
The purpose of this paper is to analyze the frames analysis proposed by the magazines Veja and Carta Capital upon the Civil House‟s chief minister nomination of Luiz Inácio Lula da Silva (Lula), occurred in March of 2016. ...
Marcas da reputação corporativa: estudo de caso Itaú #ISSOMUDAOMUNDO
(Universidade Federal de Santa Maria, 2016-12-15)
This work aims, through the methodology of study of case and the intersection of social and cultural marketing concepts with the communication strategies, to analyze how the actions taken by financial institutions in this ...
À sua própria criação: uma série de reportagens sobre a música independente de Santa Maria nas décadas de 1990 e 2010
(2016-12-16)
"To your creation: a reportages series on the independent music of Santa Maria in the 1990s and 2010s" contains five reportages that speak of independent music of Santa Maria in the 1990s and 2010s. The objective is to ...
Cultura organizacional: a comunicação como responsável pelo fortalecimento da cultura Disney
(Universidade Federal de Santa Maria, 2016-11-28)
The Organizational Culture needs to be a part of every company so that she can maintain herself strong throughout the years. So that this culture can be created an encouraged the company make use of communication. The ...