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Marcas da reputação corporativa: estudo de caso Itaú #ISSOMUDAOMUNDO
(Universidade Federal de Santa Maria, 2016-12-15)
This work aims, through the methodology of study of case and the intersection of social and cultural marketing concepts with the communication strategies, to analyze how the actions taken by financial institutions in this ...
À sua própria criação: uma série de reportagens sobre a música independente de Santa Maria nas décadas de 1990 e 2010
(2016-12-16)
"To your creation: a reportages series on the independent music of Santa Maria in the 1990s and 2010s" contains five reportages that speak of independent music of Santa Maria in the 1990s and 2010s. The objective is to ...
Cultura organizacional: a comunicação como responsável pelo fortalecimento da cultura Disney
(Universidade Federal de Santa Maria, 2016-11-28)
The Organizational Culture needs to be a part of every company so that she can maintain herself strong throughout the years. So that this culture can be created an encouraged the company make use of communication. The ...
Enquadramentos midiáticos e campanha eleitoral: análise da cobertura das eleições de Santa Maria/RS em 2016
(Universidade Federal de Santa Maria, 2016-11-20)
This research brings an analysis of the frame analysis proposed by Diário de Santa Maria, Jornal A Razão e Blog Claudemir Pereira about relevant aspects of the Santa Maria/RS electoral process – 2016. Therefore, we trigger ...
Comunicação pública e assessoria de imprensa: apontamentos acerca da Fundação de Economia e Estatística Siegfried Emanuel Heuser do estado do Rio Grande do Sul
(Universidade Federal de Santa Maria, 2016-12-15)
The communication that is practiced in the public institutions is indispensable for the strengthening of the public sphere and the mechanisms of democratization and citizen participation. Brandão (2009) and the press office ...
A dívida pública brasileira no pós plano real (1994 - 2014)
(Universidade Federal de Santa Maria, 2016-07-06)
The research aimed to analyze the evolution and structure of the Brazilian Public
Debt in the post Real Plan. The methodology can be classified as descriptive, about
the procedures, the research is bibliographic, the ...
A situação da mulher negra no mercado de trabalho brasileiro no período de 1995 a 2013
(Universidade Federal de Santa Maria, 2016-07-11)
This paper analyzes the situation of discrimination and inequality that black women
are currently suffering in the Brazilian labor market. The inclusion of black women in the
Brazilian labor market is clearly disadvantageous, ...
Uso de modelos numéricos regionais para simular a brisa marítima na Antártica
(Universidade Federal de Santa Maria, 2016-12-22)
In the present study, three different problems associated with the numerical simulation of
small-scale meteorological processes are investigated. In the first problem regards the
frequency, location and characteristics ...
Contribuições da economia social para a construção de gênero e o cuidado feminino
(Universidade Federal de Santa Maria, 2016)
Individual actions are strongly influenced by social institutions and identities that are part of
the agent. One of these actions is domestic work, which, in the course of history was
presented as women’s responsibility. ...
Avaliação da resistência e da deformabilidade de quatro solos empregados em subleitos rodoviários no estado do Rio Grande do Sul
(Universidade Federal de Santa Maria, 2016-03-03)
The pavement is considered a finite multiple layer system, subject to stresses, strains and displacements from the cyclical traffic requests. The subgrade, as it is the foundation of a pavement structure, must have a support ...