Buscar
Itens para a visualização no momento 881-890 of 1849
Levando o direito das pessoas com deficiência a sério: um olhar sobre a acessibilidade nos portais do poder legislativo brasileiro
(Universidade Federal de Santa Maria, 2016-03-23)
Históricamente, las personas con discapacidad están a las márgenes de la sociedad, en clara situación de exclusión social. Por lo tanto, es esencial ver este grupo desde el punto de vista de la dignidad humana y la ...
Narrativas visuais e sonoras na ressignificação de saberes
(Universidade Federal de Santa Maria, 2016-01-18)
The goal of this work is to demonstrate the value of students self-expression through visual
and sound narratives, allowing an exploration of sense and reason. The work is focused on a
participative action-research, ...
Raciocínio combinatório: uma meta-análise a partir dos registros de representação semiótica
(Universidade Federal de Santa Maria, 2016-08-24)
The aim of this research is to investigate whether and how the semiotic representation registers are employed in the strict sense research produced by Brazilian institutions that address the development of combinatory ...
Nem recatas e nem do lar: o lugar de trabalho das mulheres nas agências de publicidade, a partir das noções de campo e habitus
(Universidade Federal de Santa Maria, 2016-12-15)
In this study, we want to know how advertising, as a field, defines the position of women’s work in agencies, on the matter of gender stereotypes. For this, fundamented on a cartographic thinking, we build a theoretical ...
Ética na publicização de bebidas alcoólicas: um estudo de caso da Skol Beats
(Universidade Federal de Santa Maria, 2016-12-15)
The study appears based on the context of transformations of the advertising process, which gives rise to alternative forms of advertising extrapolating the traditional formats. In this context, the study approaches the ...
Estratégias de construção e manutenção de blogs: um estudo do blog hipertrofia.org
(Universidade Federal de Santa Maria, 2016-12-12)
This work has as main objective to analyze the strategies used in the construction and maintainability of the blog Hipertrofia.org, interpreting how it is strategically organized to reach and maintain its visibility. The ...
Florbela espanca: inspiração feminista na poesia reinterpretada pela fotografia
(Universidade Federal de Santa Maria, 2016-12-15)
This experimental project aims to discuss feminist themes in the actuality based on the life and work of the Portuguese poetess Florbela Espanca, who lived in the late nineteenth and early twentieth centuries.To do so, a ...
Empreendedorismo e relações públicas: plano de negócios com ênfase no planejamento estratégico
(2016-12-13)
Entrepreneurship, public relations and landscaping, three words that are not synonymous but that can have a great affinity. The entrepreneur needs to seek new ideas for his business, he needs to like what he does, so that ...
A prática de calendarização como estratégia contemporânea de relações públicas
(Universidade Federal de Santa Maria, 2016-12-15)
The present study has as a central theme calendarização, presenting it as a modern Public Relations technique and strategy. The objective of the research is to establish theory links between the notions of communication, ...
As estratégias discursivas e mercadológicas da Folha de S. Paulo na captação do público leitor
(Universidade Federal de Santa Maria, 2016-12-21)
Media coverage brings up a new attitude from readers concerning journalistic production. The newspaper is conditioned to proposing new communication contracts with ways to prospect readers in order to keep in touch with ...