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A internet dos leigos: catolicismo midiático e práticas de consumo como experiência vivida
(Universidade Federal de Santa Maria, 2018-04-13)
The research presents, as a theme, the action of the Catholic layman on the internet in the context of the mediatization of religion. The problematization constructs itself in the consideration of the insertion of the ...
“A gente se ama e se odeia ao mesmo tempo” uma etnografia do consumo de smartphones em circuitos de sociabilidade de jovens de camadas populares
(Universidade Federal de Santa Maria, 2018-03-12)
Through an ethnographic approach, the present dissertation sought to identify the circuits in which occur the construction and maintenance of dynamics of youthful sociability, through the practices of smartphone consumption ...
“Em um relacionamento sério com o celular”: uma etnografia das práticas de consumo se smartphones por mulheres
(Universidade Federal de Santa Maria, 2017-03-23)
This dissertation is an ethnographic study about smartphones consumption by low-income women from different age groups in the city of Santa Maria, Rio Grande do Sul. Based on the ethnography, which I choose to use as a ...
Consumo e subculturas juvenis: um estudo sobre as práticas de consumo dos fãs de K-Pop no Brasil
(Universidade Federal de Santa Maria, 2015-12-15)
The media products‟ globalization provided by current Technologies has made that foreigners cultures were presented to new people, seeking new admirers of certain objects. Internet, one of the main media outlets mowadays, ...
Entre gostos e distinções: os sentidos atribuídos ao consumo de brechós e fast fashions em Santa Maria - RS
(Universidade Federal de Santa Maria, 2016-11-14)
The present research seeks to understand the values attributed to the consumption of thrift stores and fast fashions in the city of Santa Maria - RS. Based on this approach, we delimit as our research problem the following ...
Identidade de marca: construindo um plano de branding para uma cervejaria artesanal
(Universidade Federal de Santa Maria, 2016-12-15)
The present experimental work is about a plan to create a craft beer brand, with enfasis on the branding process. Through the analysis of consuming habits, it seeks to elaborate an ideal plan, creating value along the ...
As mulheres negras e a transição capilar: empoderamento, consumo e padrão estético
(Universidade Federal de Santa Maria, 2016-12-15)
The following work aims to verify if and how the capillary transition is understood and experienced as a mechanism of empowerment by black women based on the experiences shared by the members of the online community on ...
“Elas também bebem”: o consumo de cerveja por mulheres de Santa Maria
(Universidade Federal de Santa Maria, 2017-12-11)
In the past years, there has been a strengthened trend related to the consumption of beer by women. According to several researches, women have been drinking more beer – online platform MindMiners, for instance, states ...
Gênero no consumo de sagas fantásticas no Brasil
(Universidade Federal de Santa Maria, 2019-01-29)
Considering the popularization of fantastical fiction in the beginning of the 21st century, the
dissertation aims to explore how the productive and symbolic dimensions of the structure of
gender relations appear among ...
Desnude: uma análise sobre o consumo da sexualidade feminina por mulheres jovens cisgêneras
(Universidade Federal de Santa Maria, 2018-12)
The present work sought to investigate the circulation of the erotic series Desnude in the social media Twitter and to substantiate a discussion about the expression of the feminine sexual freedom. To deepen the debate ...