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Modelo de práticas organizacionais adotadas por pequenas e médias empresas inovadoras do Brasil
(Universidade Federal de Santa Maria, 2018-09-19)
Small and Medium Enterprises (SMEs) constitute an important group of organizations in all
societies and their capacity for innovation varies significantly, depending on factors such as
location, size, financial capacity ...
Uma abordagem meta-heurística para o problema de marketing direto considerando o canibalismo entre produtos
(Universidade Federal de Santa Maria, 2018-01-24)
In recent years, due to technological advances, it is possible to form considerable
databases with complete customer information, facilitating the process of segmentation and
individualization in a promotion campaign. ...
Bem-estar no trabalho e síndrome de Burnout: análise de faces opostas no cotidiano de servidores penitenciários gaúchos
(Universidade Federal de Santa Maria, 2018-02-15)
Correctional officers habitually experience a wide range of emotions, since they work in stressful environments, such as The Superintendency of Rio Grande do Sul Department of Corrections (SUSEPE). The work atmosphere in ...
Mapeamento e otimização em processos de uma secretaria de curso de graduação da
(Universidade Federal de Santa Maria, 2018-11-12)
Modelo de gestão de compras em institutos de pesquisa
(Universidade Federal de Santa Maria, 2018-12-14)
Universities and research institutes are agents that work to promote national socioeconomic development, through research that empowers human resources, produces and disseminates knowledge. In this context, the relationships ...
Turismo e sustentabilidade: experiências turísticas memoráveis e práticas sustentáveis
(Universidade Federal de Santa Maria, 2018-04-19)
This work had as its main objective to analyze the possible relation between memorable tourist experiences and sustainable practices. To better understand the content, a theoretical review was made on: tourism and ...
Empreender como uma forma de ser, saber e fazer: o desenvolvimento da mentalidade e do comportamento empreendedores por meio da educação empreendedora
(Universidade Federal de Santa Maria, 2018-04-27)
The interest in the entrepreneurial education has grown significantly over the last years, stimulating new studies and
new understandings of what it is to be an entrepreneur and the role education plays in its development. ...
Investigando a influência das recomendações de produtos online no processo de decisão de compra sob a perspectiva Neuro-IS
(Universidade Federal de Santa Maria, 2018-03-01)
In the face of the emergence of new technologies that have provided dynamism to the interaction between client and company, new business opportunities are developed, modifying the way consumers act, especially with regard ...
A internacionalização do setor vitivinícola no Rio Grande do Sul: uma análise sob a lente teórica da visão baseada em recursos
(Universidade Federal de Santa Maria, 2018-03-01)
In recent years the attention of several economic sectors in Brazil has strengthened towards the foreign market. Internationalization has received notoriety as an important strategic challenge faced by companies in facing ...
Educação para a sustentabilidade na gestão estratégica de universidades comunitárias
(Universidade Federal de Santa Maria, 2018-05-10)
Sustainability is present in the university within the different systems that coexist there, being increasingly taken into account for the actions of teaching, research, extension and university management. Therefore, it ...