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Estratégias e ações de comunicação interna para o Royal Plaza Shopping Empreendimentos S.A.
(Universidade Federal de Santa Maria, 2015-07-01)
Regardless the size of the organizations, organizational strategic communication is gaining more importance. Thus, new communication methods have been developed to better relationship between organizations and their ...
Configuração da autopromocionalidade televisual: estratégias de lançamento de um produto midiático em diferentes plataformas
(Universidade Federal de Santa Maria, 2015-12-14)
The present study derives from the perspective of expansion of publicity actions beyond spaces previously defined to its insertion, such as commercial breaks in television. In this context, the study approaches promotionality ...