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Processos de inclusão digital: um estudo etnográfico
(Universidade Federal de Santa Maria, 2013-01-07)
Digital inclusion is a dynamic process that by accessing ICTs makes possible the knowledge
appropriation on information technology and communication, so that the individual can
develop and refine skills capable of providing ...
Gestão estratégica do uso da água e a sua relação com o desempenho empresarial: um estudo em indústrias do setor mineral
(Universidade Federal de Santa Maria, 2013-02-08)
The importance of sustainable development is increasing in the context of organizations. Understanding corporate sustainability, combining economic prosperity, social responsibility and environmental aspects, represents a ...
Planejamento da família integrado ao planejamento estratégico pessoal
(Universidade Federal de Santa Maria, 2013-07-17)
Strategic planning is naturally applied to organizations to compete and deal with change. Just
as an organization can adopt strategic planning to achieve their goals, an individual can plan
your life so anticipate change, ...
Relação entre a reação emocional à propaganda em mídias sociais e a avaliação da marca
(Universidade Federal de Santa Maria, 2013-11-11)
The internet has changed the way that consumers interact with each other and with companies. Social media appear as a new communication channel for business and enabling closer interaction between enterprises and consumers. ...
Rádio e tecnologias: a produção de radiojornalismo da Guaíba, em ambiente de convergência
(Universidade Federal de Santa Maria, 2013-01-07)
To study the traditional communication Medias considering the context of the convergence
allow us to understand the actual media landscape. And for that reason, we consider relevant
the studies related to the influence ...
Sítio arqueológico Ruínas da Estância Santa Clara: uma unidade doméstica da fronteira oeste/RS
(Universidade Federal de Santa Maria, 2013-02-28)
This paper aims to present research carried out at the historical Ruínas da Estância
Santa Clara archaeological site, a place located in the rural area of Quaraí / RS, in
the Artigas and Uruguay border. The field ...
As redes sociais no jornalismo radiofônico: as estratégias interativas adotadas pelas rádios Gaúcha e CBN
(Universidade Federal de Santa Maria, 2013-12-06)
The transformations undergone by radio journalism in the current context of media
convergence support this dissertation, which aims at investigating the interactive
strategies adopted by informative radio through digital ...
Gestão dinâmica do risco de mercado com modelo Cópula-GARCH
(Universidade Federal de Santa Maria, 2013-01-28)
The present work aims to analyze the market risk management copula-GARCH model
approach efficiency. To that we use data referent to daily prices of North American, German,
Australian, Brazilian, Hong Kong and South African ...
A receita própria municipal e a variação do índice de inflação adotado pelo município de Coxilha – RS
(Universidade Federal de Santa Maria, 2013-02-22)
This study analyzed the behavior of the public revenue of the municipality itself
Coxilha - RS in three administrative steps encompassed between the years 2001 to
2012, where we analyzed the figures for the collection ...
O comunitário presente na TV Santa Maria: análise a partir das estratégias comunicacionais de produção televisiva
(Universidade Federal de Santa Maria, 2013-12-16)
This paper proposes to perform an analysis of communication strategies of a community TV, seeking to the community identification that is present on TV Santa Maria, as it is a community channel, but limited to the transmission ...