Buscar
Itens para a visualização no momento 11-20 of 28
“Santa Maria é pop?”: uma proposta de difusão da cultura popular da cidade nas mídias sociais e no rádio
(Universidade Federal de Santa Maria, 2018-12-03)
This experimental project proposed to create audiovisual materials for the internet to promote and complement a radioshow, Pop Tune. Therefore, added to the production of the radioshow, it has been made a video series for ...
Práticas de leitura de uma narrativa em diferentes suportes: um estudo de caso do blog e do livro Depois dos Quinze
(Universidade Federal de Santa Maria, 2015-12-15)
This research aimed to understand the content, the edition and the readers' reading practices of the blog and the printed book Depois dos Quinze, by Bruna Vieira. The author's texts approach characteristic themes of ...
Os efeitos de sentido das crises organizacionais
(Universidade Federal de Santa Maria, 2018-12-03)
In a situation of crisis, in which there is a breakdown of normality in the organization activities, it is up to communication the task of building the most appropriate understanding between publics and organizations. This ...
Enhanced Publications: ampliando a visibilidade das publicações científicas
(Universidade Federal de Santa Maria, 2017-12-13)
The union between Communication and Science, originated the first scientific journals, whose main objective is record and increase the visibility of research and scientific communities. On the other hand, the advent of ...
Comunicação Tangram: uma metodologia de comunicação para micro e pequenas empresas
(Universidade Federal de Santa Maria, 2018)
This paper seeks to understand the relationship between organizational strategy and strategic communication in the field of micro and small enterprises and to develop a communication model that meets the demands of these ...
Comunicação para o desenvolvimento: projeto piloto Lazos com a PoliFeira
(Universidade Federal de Santa Maria, 2018-12-06)
This experimental Project aims at realizing the pilot test of the Lazos, throughout the experiment of the communication methodology, having as a field study the Agriculturist Multiple Fair, of UFSM. Through this work, we ...
As estratégias de comunicação da empresa Netflix no Twitter
(Universidade Federal de Santa Maria, 2018-12-06)
The ambience of the internet increasingly provides space for organizations to put into practice communication strategies with the goal of generating relationships with their audiences. However, for such a practice to be ...
Baco Exu do Blues nos holofotes: uma pesquisa exploratória a partir dos conceitos de legitimação e economia criativa
(Universidade Federal de Santa Maria, 2019)
This study aims at discussing brazilian rap legitimacy and understanding how spaces can be
recovered through art, from the analysis of Bluesman (2018) by Baco Exy do Blues. The
main theories that substantiate the analysis ...
Transformações na propaganda: um olhar rizomático sobre a prática publicitária
(Universidade Federal de Santa Maria, 2019-04-05)
This dissertation has as its theme the reformulations of the advertising practice and as a
delimitation of this we have: the movements that require reformulations in institutional
practices, in the field of advertising ...
Projeto Lazos América Latina: planejamento e multidisciplinaridade em relações públicas
(Universidade Federal de Santa Maria, 2019)
This experimental project aims to plan and organize the actions that involve the Lazos Latin America project, reflect on the public relations professional's role in public policies and measure the actions implemented in ...