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Itens para a visualização no momento 21-30 of 38
Análise das estratégias discursivas utilizadas como marketing no Facebook da Athena Livraria de Santa Maria
(Universidade Federal de Santa Maria, 2015-12-15)
The appropriation of social networks for dissemination, product marketing and customer relationships is paramount in today's interactive ambience, connected and thirsty for novelties of the market. The digital marketing ...
A comunicação interna como elemento potencializador da qualidade: processo de acreditação da Unimed Santa Maria
(Universidade Federal de Santa Maria, 2015-12-15)
This monograph seeks to understand how internal communication can act as quality enhancer element for the implementation of the accreditation program in Unimed Santa Maria. The accreditation certificate is an optional ...
Práticas de leitura de uma narrativa em diferentes suportes: um estudo de caso do blog e do livro Depois dos Quinze
(Universidade Federal de Santa Maria, 2015-12-15)
This research aimed to understand the content, the edition and the readers' reading practices of the blog and the printed book Depois dos Quinze, by Bruna Vieira. The author's texts approach characteristic themes of ...
O que vem aí: estratégias de divulgação da programação
(Universidade Federal de Santa Maria, 2015-12-15)
In recent years, within the media context, television has faced several interferences, whether by the advance of digital technologies, or by the falling audience ratings, forcing broadcasters to adopt new communication ...
Configuração da autopromocionalidade televisual: estratégias de lançamento de um produto midiático em diferentes plataformas
(Universidade Federal de Santa Maria, 2015-12-14)
The present study derives from the perspective of expansion of publicity actions beyond spaces previously defined to its insertion, such as commercial breaks in television. In this context, the study approaches promotionality ...
Documentário queer no Sul do Brasil (2000 a 2014): narrativas contrassexuais e contradisciplinares nas representações das personagens LGBT
(Universidade Federal de Santa Maria, 2015-12-18)
Through a queer perspective, this study aims to investigate the representations of LGBT characters
in documentaries produced in southern Brazil between 2000 and 2014. By understanding sexuality
as a historical device ...
“Amém? Compartilhe!”: análise da interação e circulação dos discursos de Macedo, Santiago e usuários no Facebook e Twitter
(Universidade Federal de Santa Maria, 2015-03-27)
The digital ambience - a relatively new phenomenon in the religious neopetencostal field - promotes the emergence of other relations between network users, leaders, and institutions, that are now influenced by logics and ...
Movimentos sociais em rede e a construção de identidades: a marcha das vadias - SM e a experiência do feminismo em redes comunicação
(Universidade Federal de Santa Maria, 2015-01-12)
This study aims to investigate the construction process of collective identities in the social movement Slut Walk SM, collective action empirically located in Santa Maria, center of Rio Grande do Sul state in southern ...
Distinção em 140 caracteres: classe social, telenovela e twitter
(Universidade Federal de Santa Maria, 2015-05-19)
This thesis has the overall goal of exploring the circulation and consumption of the telenovela
Salve Jorge (Rede Globo, 2012/2013) on Twitter to understand the phenomenon of TVInternet
simultaneous consumption and the ...
Relações públicas estratégicas e construção da imagem organizacional: CVI Refrigerantes LTDA na FEISMA
(Universidade Federal de Santa Maria, 2015-07-01)
This work has as its theme the strategic public relations and building organizational image. Through this theme was given rise to the following research problem: events / fairs can be a strategic tool of public relations ...