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O femvertising no roteiro publicitário: estudo e prática
(Universidade Federal de Santa Maria, 2016-12-12)
This experimental Project focuses in the development of a web advertising filmscript, which applies the femvertising as creative strategy. Before the practice itself, there is a theoric and methodological observation about ...
Identidade e gênero: a representação lésbica na telenovela “Em Família”
(Universidade Federal de Santa Maria, 2016-12-15)
The TV, among the present media, is the most popular and the main way of reaching information and entertainment for most part of the population. It is in this context that we understand TV as a speaker of cultures and ...
Mulheres na publicidade: representações femininas em propagandas veiculadas na RBS TV de Santa Maria
(Universidade Federal de Santa Maria, 2016-12-15)
This study analyzes commercials transmitted on RBS TV Santa Maria, in order to understand how female representation is combined with identities present in advertising narratives. The analysis’s object corresponds to ...
Nem recatas e nem do lar: o lugar de trabalho das mulheres nas agências de publicidade, a partir das noções de campo e habitus
(Universidade Federal de Santa Maria, 2016-12-15)
In this study, we want to know how advertising, as a field, defines the position of women’s work in agencies, on the matter of gender stereotypes. For this, fundamented on a cartographic thinking, we build a theoretical ...
Identidade feminina gaúcha: representações de gênero nos programas regionais Bah!
(Universidade Federal de Santa Maria, 2016-03-16)
This research discusses which senses about the identity of the gaucha women are mobilized by RBS TV, from the special programs "Bah! A very gaucho program", Bah! I Am from the South" and "Bah! A very special fandango", ...
Flutuações econômicas e desemprego por gênero no Brasil: uma verificação empírica da Lei de Okun (2002 - 2015)
(Universidade Federal de Santa Maria, 2016-02-24)
This work aims to empirically verify the Okun's Law (1962), negative relationship between macroeconomic variables of product and unemployment, for the Brazilian economy in the period stretching from the second quarter of ...
Dona de casa e da própria vida? Leituras sobre o trabalho feminino na publicidade por mulheres da nova classe trabalhadora
(Universidade Federal de Santa Maria, 2016-03-07)
This thesis aims to understand the ways in which the representations of female labour in advertising are interpreted by women from the new working class as well as the ways in which such representations collaborate with ...