Análise do perfil empreendedor nas micro e pequenas empresas do setor de vestuário

Abstract

With so many companies being created and because of the difficulties that many suffer in the early years of its activities, it makes you realize how important it is to have knowledge of the market in which it operates, the risks, the ways to innovate and be aware of the opportunities, these characteristics which may contribute to the continuity of the companies. This work aims to analyze the entrepreneurial profile of micro and small entrepreneurs in the clothing sector, active in building Santa Maria Shopping in the city of Santa Maria - RS. To identify the characteristics of shopkeepers, a questionnaire was applied and was made observations, in order to establish whether indeed such micro and small entrepreneurs have the entrepreneurial profile. Thus, the preparation of this work involves the descriptive research using the survey technique and the quantitative method. Through the evaluation of the results obtained, it was possible to discover that the majority of micro and small business owners questioned had an entrepreneurial profile, even not having prepared a business plan and act on the market for a little while.