Tensionamentos do campo publicitário: caracterizando um novo perfil profissional

Abstract

This work maps as new skills of a professional profile without the need for an advertising field since there are new searches in relation to the creative product of advertising. From the graphic method in the concepts of Social Field and Habitus to understand the dimensioning of the structure of advertising and the adequacy of the institutional field of new forms of professional profile, as well as notions of study of this new professional profile, as well as notions of structuring and legitimation incorporation for the incorporation of skills within the study. Finally, we identify the platforms that stress the new profile of professionals and present which skills are being internal to this profile.