Comunicação e religião: as motivações e os usos de aplicativos da Bíblia por jovens evangélicos do Rio Grande do Sul

Abstract

The present work presents a qualitative research on the motivations and uses of Bible applications by young evangelicals. As a general objective to understand the motivation of reading and the use of applications by the young Christian audience. Throughout the research I seek to rescue the contribution of the Bible to the publishing market and I make a brief resumption of the history of the publishing market, the Protestant Reformation and a historical rescue on the evangelicals in Brazil. The specific objectives of the research are: to identify the importance of biblical reading in the lives of young people; understand how religion influences the practice of reading the Bible via apps; to analyze the uses and appropriations of Bible applications by young evangelicals in Rio Grande do Sul. The work is located in the field of Communication and Religion, the dialogue is made through authors such as the anthropologist Juliano Spyer (2020) and the Reverend Agustus Nicodemus Lopes (2008). Participant observation, questionnaire application and in-depth interviews were carried out through the Google Meet platform with the participation of young evangelicals from different traditions. From the analysis and perceptions of young evangelicals about the motivations and uses of the Bible by application, we concluded that carrying the Bible in an application format allows reading in a practical way and provokes different reading practices from the physical book for young evangelicals.