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A marca Usain Bolt: contratos de comunicação de uma Me Brand em midiatização
(Universidade Federal de Santa Maria, 2020-12-14)
The following study seeks to understand the communication contracts used by sprinter Usain Bolt throughout different moments of his career, which aimed to build his brand in a context of mediatization of society. On the ...
As dinâmicas de circulação do acontecimento fechamento do Queermuseu na mídia gaúcha
(Universidade Federal de Santa Maria, 2020-06-01)
This study aims to describe the dynamics of media circulation around the closing event of the Queermuseum in the newsmedia in Rio Grande do Sul. Queermuseu - Cartography of differences in Brazilian art was an art exhibition ...
Estratégias de visibilidade e de legitimação no ambiente da ecologia midiática: o ethos discursivo do professor universitário youtuber
(Universidade Federal de Santa Maria, 2021-03-29)
With the current crisis of legitimacy of the great narratives of modernity (LYOTARD, 2015 [1979]), in which the reorganization of secular values and traditions is observed, as well as the fusion of the public and private ...
Riso sagrado: a comicidade como estratégia discursiva na midiatização da religião
(Universidade Federal de Santa Maria, 2022-04-28)
The research deals with comicity as a discursive strategy in Christianity, pointing to an intensification of the presence of humour and laughter in religious environments. This intensification is understood as a phenomenon ...
Midiatização e identidade transfronteiriça: análise de relações dialógicas das canções de Chito de Mello
(Universidade Federal de Santa Maria, 2022-06-30)
This thesis proposes that the updating of the cross-border identity, which expresses the work of the musician Chito de Mello, is predominantly modulated by the platina sonority in portuñol to establish an inquiry of ...
Aux armes, antivax! Uma análise da estruturação comunicacional do coletivo Lyon Pour La Liberté
(Universidade Federal de Santa Maria, 2023-02-08)
This dissertation investigates the communicational structuring of the French social movement
Lyon Pour la Liberté from what the collective "says" through its communicational actions,
and by what is "said'' of the collective ...
Degradês de conectividade: infraestrutura de internet e desigualdades territoriais da midiatização
(Universidade Federal de Santa Maria, 2023-03-27)
The infrastructure of the Internet is the theme of this thesis. We highlight its social aspects,
especially the characteristics and inequalities of its infrastructure as a conditioning factor of the
mediatization process. ...
A construção do #elenão: circulação, circuitos e estratégias discursivas
(Universidade Federal de Santa Maria, 2023-04-24)
We depart from the context that societies are in midiatization (VERÓN, 1997; GOMES, 2017;
FAUSTO NETO, 2008; 2018; BRAGA, 2012, 2017b), an ongoing process and, therefore, not
finalized. In this scenario of complex social ...
Midiatização na tríplice fronteira BRA-COL-PE: análise semiótica material de um portal local
(Universidade Federal de Santa Maria, 2023-03-10)
Abstract: Generally stigmatized in the international news, addressed in agendas such as deforestation,
indigenous genocide and the voracious appropriation of their wealth, news coverage from a local
perspective in Amazonian ...
Midiatização, circulação e jornalismo regional: uma análise dos fluxos comunicacionais e das práticas de atores sociais
(Universidade Federal de Santa Maria, 2023-02-07)
This study deals with the transformations of journalistic practices in cities that compose
the Intermediate Geographic Region of Santa Maria, in the center of Rio Grande do
Sul. It consists of mapping the towns and the ...