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As redes sociais no jornalismo radiofônico: as estratégias interativas adotadas pelas rádios Gaúcha e CBN
(Universidade Federal de Santa Maria, 2013-12-06)
The transformations undergone by radio journalism in the current context of media
convergence support this dissertation, which aims at investigating the interactive
strategies adopted by informative radio through digital ...
Gestão dinâmica do risco de mercado com modelo Cópula-GARCH
(Universidade Federal de Santa Maria, 2013-01-28)
The present work aims to analyze the market risk management copula-GARCH model
approach efficiency. To that we use data referent to daily prices of North American, German,
Australian, Brazilian, Hong Kong and South African ...
O comunitário presente na TV Santa Maria: análise a partir das estratégias comunicacionais de produção televisiva
(Universidade Federal de Santa Maria, 2013-12-16)
This paper proposes to perform an analysis of communication strategies of a community TV, seeking to the community identification that is present on TV Santa Maria, as it is a community channel, but limited to the transmission ...
Previsão do mercado acionário por meio de redes neurais MLP e redes neurais Kohonen em período de crise econômica
(Universidade Federal de Santa Maria, 2013-08-28)
Fluctuations in the stock market through economic crises, risks of deflation and liquidity traps are critical in the analysis of risk, which cause discrepancies in the execution of a particular scope in the equities market. ...
A contribuição das redes sociais online para o relacionamento empresa x comunidade, no que tange aos projetos de responsabilidade socioambiental
(Universidade Federal de Santa Maria, 2013-02-26)
The growing interest in relation to a responsible online communication, by companies
indicates how this aspect has become a necessity in order to remain competitive and at the
same time, ethical with actions which they ...