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Estratégias comunicacionais e práticas de WebRP: o processo de legitimação na sociedade midiatizada
(Universidade Federal de Santa Maria, 2009-03-02)
This study aims to classify the different phases of practices of Public Relations in web (WebRP) throughout last fourteen years (1995-2009) that characterize the advent of the commercial Internet in Brazil. Here the ...
Estratégias midiáticas em sites de organizações privadas: a busca pela visibilidade da responsabilidade social organizacional
(Universidade Federal de Santa Maria, 2009-03-04)
Over history, the technological development, observed mainly from the nineties onwards, has made possible for private organisations to expose a variety of organizational information through media spaces such as television, ...