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As estratégias discursivas e mercadológicas da Folha de S. Paulo na captação do público leitor
(Universidade Federal de Santa Maria, 2016-12-21)
Media coverage brings up a new attitude from readers concerning journalistic production. The newspaper is conditioned to proposing new communication contracts with ways to prospect readers in order to keep in touch with ...
A concorrência por lugares entre as mídias jornalísticas impressas: estudo das estratégias de produção de sentidos no discurso autorreferencial
(Universidade Federal de Santa Maria, 2010-03-01)
This work is part of the current scenario of media coverage in the range of access to new information
technologies and communication as well as the many media devices, affects different social systems and even the media ...
“Amém? Compartilhe!”: análise da interação e circulação dos discursos de Macedo, Santiago e usuários no Facebook e Twitter
(Universidade Federal de Santa Maria, 2015-03-27)
The digital ambience - a relatively new phenomenon in the religious neopetencostal field - promotes the emergence of other relations between network users, leaders, and institutions, that are now influenced by logics and ...
Desterritorializar e reterritorializar: jornais regionais gaúchos e estratégias de aproximação com os leitores
(Universidade Federal de Santa Maria, 2018-12-14)
This research analyzes the strategies employed by gaucho regional newspapers to reach out its readers. The theoretical framework of this research is a coupling between Luhmann‟s social systems theory (1997, 2005, 2010) and ...
Estratégias de visibilidade e de legitimação no ambiente da ecologia midiática: o ethos discursivo do professor universitário youtuber
(Universidade Federal de Santa Maria, 2021-03-29)
With the current crisis of legitimacy of the great narratives of modernity (LYOTARD, 2015 [1979]), in which the reorganization of secular values and traditions is observed, as well as the fusion of the public and private ...
Riso sagrado: a comicidade como estratégia discursiva na midiatização da religião
(Universidade Federal de Santa Maria, 2022-04-28)
The research deals with comicity as a discursive strategy in Christianity, pointing to an intensification of the presence of humour and laughter in religious environments. This intensification is understood as a phenomenon ...
A construção do #elenão: circulação, circuitos e estratégias discursivas
(Universidade Federal de Santa Maria, 2023-04-24)
We depart from the context that societies are in midiatization (VERÓN, 1997; GOMES, 2017;
FAUSTO NETO, 2008; 2018; BRAGA, 2012, 2017b), an ongoing process and, therefore, not
finalized. In this scenario of complex social ...
Devorando a história: midiatização, circulação e estratégias discursivas no canal Comer História
(Universidade Federal de Santa Maria, 2024-03-25)
This work aims to analyze the meanings woven by the discursive strategies produced around the "Comer História" channel. For this purpose, an initial investigation was conducted on Google Trends to understand the actions ...