O uso do storytelling no Instagram: o caso da Mutual Solar

Abstract

The present work seeks to bring a perspective on storytelling as a fundamentally human tool, going through its use since the most ancient times, according to Harari (2018), Carrilho; Markus (2014) and Marlet; Batista (2014), until being used as a communicational strategy within marketing and advertising, as pointed out by Magalhães (2014), Carrilho; Markus (2014), Schwertner (2016) and Aragão (2020) and, further on, inserted into the context of a social network, Instagram. Thus, it was sought to develop publications for the profile of the brand "Mutual Solar" on social network, using storytelling for the creation of the contents. In this project, therefore, I discuss about the use of narratives and applications on Instagram, in the context of the adherence of the social network by companies, as well as the methodology applied to develop the contents of this work and finally, the development of the project along with the materials developed, which totalized seven posts.