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A comunicação interna como elemento potencializador da qualidade: processo de acreditação da Unimed Santa Maria
(Universidade Federal de Santa Maria, 2015-12-15)
This monograph seeks to understand how internal communication can act as quality enhancer element for the implementation of the accreditation program in Unimed Santa Maria. The accreditation certificate is an optional ...
Estudo do serviço de arquivo médico e estatística do Hospital São Donato/SC: resultado da pesquisa
(Universidade Federal de Santa Maria, 2012-12-08)
Medical File is responsible by conservation and availability of Medical records in a Hospital. Documental management is the better way to facilitate the access to the information, because it is a right ensured by law. ...
Um profissional liberal enquanto marca: construção de um plano de branding
(2016-12-12)
This paper proposes a constuction and management brand plan for independent professionals. Thus, it sought to understand the brand role in marketing strategies and the branding process development nowadays. At first, were ...
Plano de branding: Vinkel
(Universidade Federal de Santa Maria, 2016-12-15)
Femvertising: o empoderamento da mulher na propaganda sob a ótica das receptoras
(2016-12-15)
Femvertising is the union of the words feminism and advertising, translated into Portuguese as feminism and propaganda. Considering the lack of research on academic research on the subject, this study was developed with ...
Ensaio sobre estilo
(2016-12-15)
This experimental Project aims to study the elements of the photographic style of photographers through the analysis of renowned photographers’ work and the creation of photographic series. First, style is defined by ...
Identidade de marca: construindo um plano de branding para uma cervejaria artesanal
(Universidade Federal de Santa Maria, 2016-12-15)
The present experimental work is about a plan to create a craft beer brand, with enfasis on the branding process. Through the analysis of consuming habits, it seeks to elaborate an ideal plan, creating value along the ...
Projeto experimental: Ciência Minuto - uso de vídeos como recurso para ampliar a visibilidade das pesquisas
(Universidade Federal de Santa Maria, 2017-12-13)
This experimental project report deals with the creation of an audiovisual
product that intends to show the research carried out at UFSM postgraduate
courses. The audiovisual product is intended to give visibility and ...
Distopias ideais: o poder dos meios de comunicação em 1984 e V de Vingança
(Universidade Federal de Santa Maria, 2016-12-12)
This work aims to comprehend the role that the communication media play inside the fictional universe of the 1984 novel, by George Orwell, and of the V for Vendetta comic book, by Alan Moore and David Lloyd. Theodor Adorno ...
Reforma do ensino médio: uma análise da comunicação governamental e midiática nos sites do MEC e portal R7
(2017-12-12)
This research seeks to analyze and compare the government communication in relation to the media communication, through the speeches and strategies designed about the governmental proposal for education reform, in the ...