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Pensamento e concepção visual na direção de arte
(2017-12-11)
Art direction is the stage of the publicity process in which one builds the advertisement in its imagery form (visual). Motivated by the lack of perspective directed to the visual thinking, this study researches, discuss ...
Quem fala o que no acontecimento “Desastre em Mariana”: uma análise das matérias do portal G1 sobre o desastre socioambiental
(Universidade Federal de Santa Maria, 2016-12-14)
In this research, we aimed to identify which value effects are attributed to the sources of information used by G1 in the journalistic coverage of the Marian Event. For this, we use the theoretical-methodological contribution ...
Plano de branding: Júlia Gomes Makeup Partner
(Universidade Federal de Santa Maria, 2016-12-28)
The present project aims to develop a structural and conceptual project with the purpose of building the brand “Júlia Gomes Makeup Partner”, a self-employed professional established in Cachoeira do Sul. It highlights ...
A circulação dos sentidos em eventos criativos: um estudo sobre o potencial econômico e cultural
(Universidade Federal de Santa Maria, 2016-12-15)
This Course Completion Work seeks to understand how regional events, clad in the perspective of creative economics and strategic management, have the capacity to develop and enhance the economic and cultural environment ...
Mulheres na publicidade: representações femininas em propagandas veiculadas na RBS TV de Santa Maria
(Universidade Federal de Santa Maria, 2016-12-15)
This study analyzes commercials transmitted on RBS TV Santa Maria, in order to understand how female representation is combined with identities present in advertising narratives. The analysis’s object corresponds to ...
Gestão de eventos: eficiência, eficácia e efetividade no planejamento e na prestação de contas
(2016-12-15)
Increasingly, the event management takes the role of protagonist with the society. Aware of the advances of the event market in the last years, we notice the increasing importance of this sector within governments and ...
O enquadramento do caso Eliza Samudio no Portal R7: a descrição da vítima e do agressor
(Universidade Federal de Santa Maria, 2017-07-04)
This work analyzes the journalistic coverage of Portal R7 about the murder of Eliza Samudio, which occurred in June 2010. Eliza was murdered and had the body hidden under the command of her former partner, Bruno Fernandes, ...
Comunicação governamental: as estratégias do discurso político dispostas no site do Palácio do Planalto referente à PEC 241/55
(2017-12-12)
Being one of the slopes of the Public Communication, the Government Communication acts in the communicative action between the government and the society, accounting, monitoring the public opinion and articulating strategic ...
Enquadramentos midiáticos da nomeação para ministro de Luiz Inácio Lula da Silva nas revistas Veja e Carta Capital
(Universidade Federal de Santa Maria, 2016-12-16)
The purpose of this paper is to analyze the frames analysis proposed by the magazines Veja and Carta Capital upon the Civil House‟s chief minister nomination of Luiz Inácio Lula da Silva (Lula), occurred in March of 2016. ...
Marcas da reputação corporativa: estudo de caso Itaú #ISSOMUDAOMUNDO
(Universidade Federal de Santa Maria, 2016-12-15)
This work aims, through the methodology of study of case and the intersection of social and cultural marketing concepts with the communication strategies, to analyze how the actions taken by financial institutions in this ...