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Aspectos gerais da opinião dos consumidores em relação a produções publicitárias audiovisuais profissionais que entre em si se diferenciam no conjunto estético narrativo e sua (des) padronização
(2017-12-14)
This paper seeks to discuss advertising aesthetics in audiovisual productions broadcast on the Internet, through the perception of the authors and critical discourse analysis of the researched personas. The authors aim to ...
A comunicação interna em instituições militares: estudo em uma unidade da FAB em Santa Maria (RS)
(2017-12-12)
This study has as its theme the "Internal Communication in Military Institutions: Research at a FAB Unit in Santa Maria (RS)", which discusses how internal communication can act as a strategic element, considering the ...
As estratégias usadas na apresentação de temáticas em interface com o campo da ciência em narrativas de ficção científica
(Universidade Federal de Santa Maria, 2017-12-13)
This work aims to identify the strategies used by works of science fiction on the process of introducing of thematics that have an interface with science. We argue theoretically the elements for nomenclatures to popular ...
Construção de valor de marca: uma análise a partir das estratégias da Labellamafia
(2017-11-24)
This work consists in an analysis of the value construction of the Labellamafia brand in its trajectory in the fitness scenario. During the development of this study, I attempted to answer how the brand in question built ...
Museu Érico Veríssimo: a preservação museológica de seus arquivos históricos
(Universidade Federal de Santa Maria, 2012-12-15)
At the Museum Erico Verissimo restoration comes to promote conservation of the
documents being respected research, maintaining the integrity and clarity in disseminate
your documents. In the Museum Erico Verissimo are ...
Revista ARTCOS
(Universidade Federal de Santa Maria, 2017-12-13)
I present in this experimental project the development of the ARTCOS
magazine edition, digital independent publication which aim disclosure of artistic works of the students of the Social Communication of the Universidade ...
Enquadramentos midiáticos e campanha eleitoral: análise da cobertura das eleições de Santa Maria/RS em 2016
(Universidade Federal de Santa Maria, 2016-11-20)
This research brings an analysis of the frame analysis proposed by Diário de Santa Maria, Jornal A Razão e Blog Claudemir Pereira about relevant aspects of the Santa Maria/RS electoral process – 2016. Therefore, we trigger ...
#FortaleçaSuaCenaLocal: a comunicação de rappers e MCs de Santa Maria através das mídias digitais
(Universidade Federal de Santa Maria, 2017-12-13)
Comunicação pública e assessoria de imprensa: apontamentos acerca da Fundação de Economia e Estatística Siegfried Emanuel Heuser do estado do Rio Grande do Sul
(Universidade Federal de Santa Maria, 2016-12-15)
The communication that is practiced in the public institutions is indispensable for the strengthening of the public sphere and the mechanisms of democratization and citizen participation. Brandão (2009) and the press office ...
Arquivos de museus
(Universidade Federal de Santa Maria, 2012-12-15)
Aiming to ascertain how are viewed and treated the Housekeeping records and the technical archives produced by museums that today comprise the Brazilian Institute of Museum we sought to identify the criteria of producing ...