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Itens para a visualização no momento 161-170 of 205
A implementação de uma política de comunicação organizacional integrada, estratégica e pública em uma instituição federal de ensino superior: um modelo a partir da experiência da UFSM
(Universidade Federal de Santa Maria, 2023-03-28)
For the university, it has become a matter of survival considering communication as strategic,
especially public ones (such as UFSM), which depend on the legitimacy of society for their
maintenance and end up assuming ...
Comportamento inovador e inovação social de produtores da agricultura familiar: validação da escala ISP-AF
(Universidade Federal de Santa Maria, 2023-03-23)
Family farming emerged from the struggles for recognition and rights proposed by a multitude
of subjects, mainly by the movements and union marches in the countryside. This movement
to spread innovative culture in the ...
Comportamento de cidadania organizacional, capital psicológico e traços de personalidade: um olhar à luz dos trabalhadores do setor supermercadista
(Universidade Federal de Santa Maria, 2023-03-28)
This study was developed with the purpose of investigating the influence that the Big Five
Personality Factors (CGF) and Psychological Capital (PsyCap) exert on Organizational
Citizenship Behavior (OCB) from the perspective ...
Liderança transformacional para o meio ambiente: influências sobre os comportamentos de cidadania organizacional e de cidadania organizacional para o meio ambiente
(Universidade Federal de Santa Maria, 2023-05-18)
This research aims to understand the influence of Transformational Leadership for the
Environment (LTE) on Organizational Citizenship Behaviors (OCB) and Organizational
Citizenship Behaviors for the Environment (OCB-E) ...
Campo jornalístico na pós-verdade: estratégias argumentativas de um jornalismo político desafiado pela desinformação
(Universidade Federal de Santa Maria, 2023-06-07)
The thesis discusses the discursive-argumentative strategies of contemporary journalism in its efforts to maintain its role as a primary source of information for society. It reflects on the delegitimization processes that ...
Dinâmica de sistemas para análise do impacto da inserção de veículos elétricos
(Universidade Federal de Santa Maria, 2023-04-06)
Air pollution and greenhouse gases from burning fossil fuels in the transport sector are responsible for around 25% of global CO2 emissions. To reduce these emissions, the electrification of urban mobility is an emerging ...
Midiatização e sentidos coloniais e decoloniais sobre a Zona Franca de Manaus nos discursos jornalísticos
(Universidade Federal de Santa Maria, 2023-03-30)
Since the 1970s, the electronics sector of the Industrial Pole and Manaus, located in
the Manaus Free Trade Zone, has contributed to the growth of the local and national
media communication environment, through the ...
Elaboração e validação de uma escala para mensuração do comportamento inovador no contexto da indústria 4.0
(Universidade Federal de Santa Maria, 2023-03-24)
Innovative behavior is essential in the context of Industry 4.0, as the technological
revolution brings with it the need for new ways of thinking, creating and producing. With
the evolution of technologies and systems, ...
O telejornalismo em midiatização: estratégias discursivas de legitimação de telejornais brasileiros no ecossistema midiático contemporâneo
(Universidade Federal de Santa Maria, 2022-09-15)
The present doctoral thesis addresses the television journalism in mediatization, recognizing
the centrality that television still occupies, especially in the coverage of major events
(BECKER, et al., 2018). Considering ...
Risco é notícia? A relevância jornalística dos riscos nos grandes desastres da mineração brasileira
(Universidade Federal de Santa Maria, 2023-05-26)
We propose to comprehend how journalism deals with disaster risks in the context of the risk
society (BECK, 2016) and precisely in the Brazilian scenario, where indicators of situations of
risks are related to circumstances ...