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Cartografia midiática de espaços fronteiriços: aproximação entre Brasil - Bolívia e Estados Unidos - México
(Universidade Federal de Santa Maria, 2022-01-10)
This research problematizes the performance of global media in the design of local space. We
understand the confrontation of local, community spaces, as a place where media representation is
present, materializing in ...
Comunicação estratégica em ambiências de inovação: estudo do ecossistema de Florianópolis
(Universidade Federal de Santa Maria, 2023-11-23)
The objective of this research is to understand communication in the context of innovation
ecosystems, understanding the relevance of the relational and dialogic character of the
communicative process. With this study, ...
Uma abordagem comunicacional sobre questões de reconhecimento: jovens em comunidades sustentáveis
(Universidade Federal de Santa Maria, 2024-02-20)
This thesis aims primarily to comprehend how experiences of denied recognition in different social universes may have contributed to young people's pursuit of affective interactions, rights, and social esteem in sustainable ...
Formação de portfólios com o uso de redes neurais artificiais e distribuição de probabilidade com caudas longas
(Universidade Federal de Santa Maria, 2024-03-04)
In this experimental study, artificial neural networks (ANNs) and long-tail Probability Ranking
are used to construct investment portfolios. The objective is to investigate whether portfolio
formation can be seen as a ...
Capacidades dinâmicas produtivas, comportamento estratégico e desempenho organizacional: um estudo nas microcervejarias artesanais
(Universidade Federal de Santa Maria, 2023-12-07)
In today's ever-changing global business environment, organizations need to pay attention to developing innovative forms of development. In this context, it appears that the Brazilian beer market is undergoing a major ...
Barreiras e drivers para a adoção do sistema produto-serviço no contexto brasileiro
(Universidade Federal de Santa Maria, 2024-03-28)
More and more companies have sought to adopt new alternatives that benefit sustainability
while at the same time enabling them to stand out in competitive markets and satisfy the needs
of their consumer public. The ...
O vivo no telejornalismo: uma tipologia de finalidades, funções e formatos
(Universidade Federal de Santa Maria, 2024-03-26)
Among the possible configurations of news on television, this research is
interested in the format recognized as "vivo" (live reporting) by Brazilian journalism,
consisting of the reporter's participation, enunciating ...
A trama tecida por mulheres palestinas: relatos biográficos dos usos táticos de tecnologias digitais
(Universidade Federal de Santa Maria, 2024-03-28)
This thesis seeks to analyze, through biographical accounts, the tactical uses of digital
technologies by migrant Palestinian women and descendants residing in Brazil,
specifically in Rio Grande do Sul. The axes of ...
A relação entre workaholism e conflito trabalho-família mediadas pela carreira caleidoscópica
(Universidade Federal de Santa Maria, 2024-04-12)
The current work context, characterized by connectivity, flexibility, and instability, has significantly increased the challenge of balancing professional and family demands and managing one's career. Considering this ...
"Critico a publicidade e vivo dela": Cartografia de movimentos contra-hegemônicos internos ao campo da publicidade
(Universidade Federal de Santa Maria, 2024-02-28)
This thesis is focused on the field of advertising, especially analyzing the behavior of
advertising professionals who strain their own space to review certain practices that do not
dialogue with the spirit of contemporary ...