Now showing items 1-4 of 4
Personalidade de destino - a aproximação entre consumidores e os destinos turísticos
(Universidade Federal de Santa Maria, 2017)
Competitiveness in the tourism market signals the need to create unique identities, capable of differentiating tourist destinations among themselves and attracting consumers. Despite this, most destinations around the world ...
A (re)construção do modelo UTAUT 2 em contexto brasileiro
(Universidade Federal de Santa Maria, 2017-12-20)
The present work, characterized by being a descriptive and quantitative Survey, aimed to investigate the design of the Unified Theory of Acceptance Use of Technology 2 (UTAUT 2), by Venkatesh, Thong and Xu (2012), in context ...
O comportamento de consumo e a consciência ambiental do consumidor no contexto beauty care
(Universidade Federal de Santa Maria, 2017-07-20)
This study develops the theme on consumer behavior focused on environmental awareness of products related to health and beauty care, denominated in this study of beauty care, as they have grown the number of individuals ...
Validação da escala de intenção de vingança online do consumidor para serviços
(Universidade Federal de Santa Maria, 2019-05-21)
This study aimed to perform cross-cultural adaptation and validation of the consumer online revenge intention scale for services by Obeidat et al. (2017) in the Brazilian context. To perform the translation and adaptation ...