A percepção dos Atrativos Turísticos do Município de Santa Maria – RS através dos Usuários da Plataforma Digital Instagram

Abstract

This research had as its theme the perception of users of the digital platform Instagram about 10 tourist attractions in Santa Maria that were selected through their visibility in social networks of tourism bodies and websites, with the 10 considered as the best known and visited in the city . The general objective of the research was to identify and measure the perception of Instagram platform users about each of the 10 attractions, in addition to discovering the general perception of all attractions, in addition to obtaining data on the occupation of respondents and whether they were residents. or not of santa maria. The survey, which was applied through Google Forms and published on Instagram, obtained 88 responses during the period in which it was accessible, and from this universe of sample, it reached the objective of measuring the general and individual perceptions of each one. of the 10 attractions selected for the survey, which, as a result, resulted in mostly more positive perceptions of the attractions from the respondent public's point of view than negative ones.