O impacto da eficiência do projeto na análise de viabilidade econômica de edifícios: Um estudo de caso

Abstract

The decision to execute a real estate project must be assertive, requiring large investments and high capital risk, before the work can be started. Incorporating and building requires complex planning and joint intelligence, since the sector is economically sensitive to the input production chains and the financial market, influenced by the global politicaleconomic scenario. The economic feasibility analysis enables the investor to ascertain the profitability potential before implementing the project and, based on the study, approve, modify, or reject a development. This diagnosis is connected to the General Sales Value and the Net Margin generated by the commercialization of the product, parameters directly related to the efficiency of the project, resulting from the architectural development. By means of a case study, this paper evaluated and compared the behavior of the economic viability for two similar projects, but different private and constructed areas. The results obtained demonstrated that the project with a larger private area and less constructed area returns better economic indicators than the project that has a lower efficiency.